In 1996 with a desire to help create jobs in rural areas and make unique, high quality products for retail AnnMcCreath launched her own fashion house under the name Kiko Romeo which means “Adam’s Apple” in Kiswahili.
This was in the hope that Kenyans would take pride in African-inspired contemporary fashion, and promote their economy through buying locally made fashion.
Now 18 years on KikoRomeo is a household name. Located in the up market Yaya shopping centre of Nairobi, the shop also acts as a venue for #FashionFocus mentoring sessions for young creatives, which she runs free of charge every week. KikoRomeo is the fashion leader in Kenya, having dressed Kenya’s A list and international clients for nearly two decades.